Prototyping a more accessible City Hall experience

How can we create a welcoming and smooth first interaction when engaging with municipal services?

Client:
City of Toronto
Sector:
Public
Project Type:
Consulting
Services:
Qualitative Research
Prototyping & Testing
Collaborators:
Spencer Beacock, October Systems
The Challenge

People come to City Hall to pay their property tax bill, get married, use the bathroom and for a whole myriad of other needs! It can be an overwhelming place, with outdated signage and confusing wayfinding. On top of this, over 200 languages are spoken in the City of Toronto, meaning that people may not be able to get the help they need in their first language.

Our Response

Over a four week period, we worked to prototype and test quick interventions to make municipal services easier to navigate and more accessible, especially to those with language barriers. Several of these prototypes are now in use at the Info Desk at City Hall, and our data tracking prototype is being rolled out to multiple departments.

Client:
City of Toronto
Sector:
Public
Project Type:
Consulting
Services:
Qualitative Research
Prototyping & Testing
Collaborators:
Spencer Beacock, October Systems
Client:
City of Toronto
Client Sector:
Public
Project Type:
Consulting
Services:
Qualitative Research
Prototyping & Testing
Collaborators:
Spencer Beacock, October Systems
The Challenge

People come to City Hall to pay their property tax bill, get married, use the bathroom and for a whole myriad of other needs! It can be an overwhelming place, with outdated signage and confusing wayfinding. On top of this, over 200 languages are spoken in the City of Toronto, meaning that people may not be able to get the help they need in their first language.

Our Response

Over a four week period, we worked to prototype and test quick interventions to make municipal services easier to navigate and more accessible, especially to those with language barriers. Several of these prototypes are now in use at the Info Desk at City Hall, and our data tracking prototype is being rolled out to multiple departments.

"The tracking system you made for the Info Desk is just what I’ve been looking for, for years."
Security Desk Manager
The Opportunity

The City of Toronto supports residents of Toronto with a wide range of services, while striving to be welcoming to all and providing a high level of service. 

As part of ongoing efforts to improve how services are delivered, the City was exploring ways of serving residents better by creating centralised service ‘hubs’ such as City Hall. At the same time, Paula Kwan, Director of the Civic Innovation Office, had noticed that many people who did not speak English were trying to get help in finding their way at City Hall. In many cases, people approached the security desk for help with finding their way or asking how to engage with city services. 

The first step to solving the problem was bringing the (previously vacant) information desk back to life. 311 operators, who normally answer residents questions online or over the phone, were staffed to the desk to answer questions and support visitors to City Hall with their needs.

Our Approach

This change to the info desk presented an excellent opportunity to gather data and test out additional approaches to serving visitors. Over a  four week design sprint, we worked together to research, prototype and test service interventions. The prototyping streams included improvements to directions and wayfinding, language support and metrics/data gathering to understand visitor needs and behaviour. 

In particular, we were interested in ways of serving visitors who needed support in other languages, and understanding more about the types of requests that were most common when visiting City Hall. Working with management and frontline staff, we built, tested, and rebuilt 17 prototype iterations including custom mapping, language support via digital translation tools, and data tracking.

We learned that simple interventions like custom maps of the most common service locations people needed directions to (rather than tourist maps) and using out of the box translation tools such as google translate could go a long way to improving the visitor experience. We also built a custom approach to tracking and categorising the daily interactions at the desk in a way that was not too burdensome for the staff, while also providing detailed information that can be used to further improve service delivery.

"After seeing the tool in action, I feel much more comfortable approaching someone who doesn’t speak English."
Desk Staff
Project Outcomes

By the end of the sprint, desk staff took full stewardship of these prototypes and integrated them into service delivery. In addition, another department requested a version of the data tracking prototype to be built and is currently in use.

Perhaps more importantly, throughout the project we met many people who previously had been unable to get help at City Hall, but through the use of the prototypes and digital translation tools, could finally get what they needed.

~50%
Approximate decrease in non-security questions at the Security Desk.
250-400
Interactions a day at the City Hall Info Desk.
~90%
Decrease in time desk staff spent on data entry at the end of each day.

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