The Opportunity
Our client is on a mission to redefine luxury through their sustainable, ethically sourced fine jewelry for everyday use. Founded in 2015, our luxury jewellery client aims to celebrate women and empower them with fine jewellery for every day.
They have sold over a million pieces of jewelry, with an estimated annual revenue of $162.2 million and an impressive 40% repeat purchase rate.
A pioneer in the Direct to Consumer (D2C) space, the client experienced rapid growth and amazing success through their e-commerce strategy, eventually expanding to open their first retail store in 2019. With rapid expansion and scaling of their in-person retail stores, the time was right to look deeper at their retail experience from an omnichannel perspective to identify how to continue delivering on their client’s expectations. In particular, the retail operations were bumping into limitations with the technology stack in place, and looked to update core technology platforms such as their point-of-sale (POS) system.
In addition, the team wanted to understand the requirements from a customer and staff experience perspective to ensure the choice of POS and key infrastructure upgrades would be fit for purpose and enable them to continue to deliver on their brand promise of a best-in-class luxury jewelry experience.
