If there’s potential to make an experience better, that’s the type of work we enjoy.

We approach service design from every angle—from journey mapping to implementing new experiences.

Sometimes we tackle service design itself, helping to make the field more effective and equitable. We also know that the work is fundamentally about people—with expectations, emotions, and habits—on both sides of the equation.

With so many aspects, there are lots of ways to enter into a service design project... lots of ways to have an impact.

What unifies our clients is a drive to make real change, an openness to explore, and mutual trust.

Linn’s tenacity, thought leadership and service design excellence was monumental in uncovering critical customer and organizational challenges. Working with Linn was an every day learning experience because of her deep and diverse expertise of design methodology. What more, it’s always a joy to work with Linn because of her passion for collaboration and belief in the value of partnerships.
Sophia Park
Product Marketing at TELUS
In my time working with Linn, she demonstrated leadership, strategic thinking, and perhaps most importantly, empathy. I've never met anyone so dedicated to the art and craft of design, while at the same time being a great coach and mentor. I learned a lot about what it takes to lead a team from her, and am happy to say we still keep in touch to this day.
Kyle Schruder
Director of Design at Coactuate
I just wanted to say it was truly a joy to be part of all of your classes. The energy and passion that you brought to each class was amazing and always lifted the energy of the room. I’ve learned so much from you by just observing how you conduct the room, provide valuable feedback and ultimately empowered us throughout the course.
Karri Ojanen
Service & Interaction Design at RBC
Linn has a fantastic capacity for watching an organization and its design challenges closely, absorbing each detail, before carefully articulating a rigorous approach that pokes in exactly the right places and doesn't avoid the difficult questions. The result: insights and design you can trust deeply.
Principal at October Systems

Does your organization need help with an experience or internal process?